Why I Don’t Dress My Twins In Matching Outfits

People ask me a lot why I don’t dress my babies in matching outfits and the simple answer is: Because I don’t want to.

Ok, Ok, perhaps the simple version is a bit too snarky so allow me to explain.

It seems pretty common to dress twins, or even just siblings, in matching outfits. My Instagram feed is full of them and I’ll admit it’s super cute. But, it’s not my absolute favourite sibling clothing aesthetic. I’m actually a huge fan of the look that’s more like, “this kind of could go together, but not quite.” One twin in stripes and the other in florals, with a similar colour palette? Yes, please. 😍

Personally I use my twins clothing as one of the ways I tell them apart. Since they were born, I’ve discovered a lot of little ways to tell who is who, but it doesn’t always work so well when looking back at photos. Different outfits helps jog my memory, and helps me easily tell other people which twin is in each picture.

I’m trying to foster a sense of individuality in any tiny way I can right from the beginning. Right now they share everything, it’s simply not practical to do otherwise, and I know throughout life they’ll get mistaken for each other and lumped together constantly because their faces and birthdays match. So in any small way that I’m able to say, “These are 2 separate, individual people.” I’m going to express that.

And the final, perhaps the biggest reason is that it gets expensive buying two matching copies of everything and honestly, for me that’s kind of a waste of money. I’d rather buy coordinated sets that come in bundles, look cute together but don’t exactly match, and end up with more unique pieces than a closet full of duplicate outfits.

I’m not against matching outfits by any stretch of the imagination. The girls have some duplicate outfits I’ve bought that I’m excited to dress them in (though my instincts are already thinking of ways to make each unique instead of exactly the same.) And we’ve had some gifted to us that I’m just dying to see them wear. I Ooh and Aah over twins dressed alike as much as the next person.

I’m just not going out of my way to buy my twins an entirely matching wardrobe.